The challenge — drive engagement and buzz for the Wheaties brand during the Olympics. The plan was to highlight past Olympians and then showcase current Wheaties Olympians after the games. The goal was to create a eye-catching billboard design that remainded true to the Wheaties brand.
ROLE: Lead Designer
While the concept pushed the boundries of the established brand guideline and was a huge hit with marketing, sometimes not all ideas make it to the shelf. Here is what was released. Rollover to see what could have been.