The challenge — Rebrand our product to appeal to a broader range of consumer and help reduce printing cost.

I created a new brand identity, adapted a more natural color pallet to reflect the pure, plant-based environmentally friendly product and designed a two-color label to reduce cost. I also   their ecommerce site. With the redesign packaging, ABL Development, Inc. had increased sales and distribution channels.

ROLE: Creative Director, Copy Writer, Illustration, Production

Kookaburra products
Kookaburra Line
Kookaburra before and after
Kookaburra website

See my work for Dinners Done Right
See my work for Balloon Shadow Cellars
See my work for Microsoft
See my work for Botanica
See my work for Impinj
See my work for Amazon Business
Copyright © 2019 Bruce Advertising & Design

This is the work of Bruce Stigler, Creative Director and owner of Bruce A & D. Some of the work was created during employment with other agencies.

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