KOOKABURRA

The challenge — Rebrand our product to appeal to a broader range of consumer and help reduce printing cost. I created a new brand identity, adapted a more natural color pallet to reflect the pure, plant-based environmentally friendly product and designed a two-color label to reduce cost. I also   their ecommerce site. With the redesign packaging, ABL Development, Inc. had increased sales and distribution channels.

ROLE: Creative Director, Copy Writer, Illustration, Production

Kookaburra products
Kookaburra Line
Kookaburra before and after
Kookaburra website

See my work for Dinners Done Right
See my work for Wheaties
See my work for Nelson Irrigation
See my work for Golden Plank Yoga
See my work for H&R Block
See my work for Holland America Line
Copyright © 2018 Bruce Advertising & Design

This is the work of Bruce Stigler, Creative Director and owner of Bruce A & D. Some of the work was created during employment with other agencies.

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