NELSON IRRIGATION
The challenge — create an engaging “sleeve” for our new 3030 counter display shipper leveraging existing assets and an off-the-shelf box.
To enhance the unpacking experience, I also created a sales sheet to dress up the inside of the box. It showed how the display should be assembled and provided quick talking points for the dealer on the features and benefits of the new Nelson 3030 sprinkler system.
ROLE: Creative Director, Illustration, Production