IMPINJ TRADESHOW BOOTH REFRESH
The challenge — I partnered with the Northbound Brand team to help to inspire booth visitors to think about what’s possible, both today and tomorrow, by digitizing their world with RAIN RFID solutions.
Building on Impinj’s existing line “connected items connect themselves,” the RAIN RFID objects speak about their connectivity capabities within specifc, micro-level scenarios along their journey. In this case, the shirt became the spokesperson, conveying the messaging for the show. Shirt and talk bubbles are added to the walls and can be changed out with different items for new trade shows. I leveraged secondary brand colors to attract viewers attention in the trade show environment. To help keep cost down, I used a lot of the existing booth– selectively changing areas for visual impact. And I also did the illustrations of the shirts.
ROLE: Design Director, Designer, Illustration, Production