The challenge — I partnered with the Northbound Brand team to help to inspire booth visitors to think about what’s possible, both today and tomorrow, by digitizing their world with RAIN RFID solutions.

Building on Impinj’s existing line “connected items connect themselves,” the RAIN RFID objects speak about their connectivity capabities within specifc, micro-level scenarios along their journey. In this case, the shirt became the spokesperson, conveying the messaging for the show. Shirt and talk bubbles are added to the walls and can be changed out with different items for new trade shows. I leveraged secondary brand colors to attract viewers attention in the trade show environment. To help keep cost down, I used a lot of the existing booth– selectively changing areas for visual impact. And I also did the illustrations of the shirts.

ROLE: Design Director, Designer, Illustration, Production

IMPINJ Tradeshow Booth Aisle
IMPINJ Tradeshow Booth Entry, side and back
IMPINJ Tradeshow Booth illustrations
IMPINJ Tradeshow Booth client rave

See my work for Amazon Business
See my work for Sierra Club
See my work for Wheaties
See my work for Nelson Irrigation
See my work for Golden Plank Yoga
See my work for H&R Block
Copyright © 2019 Bruce Advertising & Design

This is the work of Bruce Stigler, Creative Director and owner of Bruce A & D. Some of the work was created during employment with other agencies.

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