Northwest Mills Packaging 

The challenge — Northwest Mills has an opportunity to sell better-for-you baking mixes in a strictly online, E-commerce, digital marketplace. There will be no physical shelf or physical package for a shopper to pick up before making a purchase decision.

To help this online-only product stack up against a sea of photography, I encouraged the client to use something a little different to attract the consumers' eye – vibrant color and illustrations. In a world of sameness, being a little different will get you noticed.

ROLE: Design Director, Designer , Illustrator, Production