The challenge — drive engagement and buzz for the Wheaties brand during the Olympics.

The plan was to highlight past Olympians and then showcase current Wheaties Olympians after the games. The goal was to create a eye-catching billboard design that remainded true to the Wheaties brand. Work created for Hornall Anderson.

ROLE: Lead Designer

Concept sketches W is for winner
Design exploration for Wheaties

While the concept pushed the boundries of the established brand guideline and was a huge hit with marketing, sometimes not all ideas make it to the shelf. Here is what was released. Rollover to see what could have been.

What was and what could have been 

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This is the work of Bruce Stigler, Creative Director and owner of Bruce A & D. Some of the work was created during employment with other agencies.

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