The challenge — I partnered with the Northbound Brand team to help create a badge system for Microsoft role-based certifications to show how users are keeping pace with today’s technical roles and requirements through testing and certification. The badges are collected to prove expertise to employers and peers.

The designs needed to build equity and awareness of Microsoft. They had to clearly convey the meaning and value of the certificate, indicate the different levels and had to utilizing product and brand colors. They also had to be easy to share and work in a small footprint. Below is a peek at part of the process, from sketches through exploration and refinements that got us to the final product.


Final badges on Microsoft site
Sketch exploration
Design exploration for badges
Final badge explorations

RipeLocker Website
Northwest Mills Packaging
Krusteaz Select Packaging
Kinetic Research & Design website
Balloon Shadow Cellars Labels
Microsoft Badges
Botanica PowerPoint
Impinj Tradeshow booth
Amazon Business
Wheaties Packaging
Nelson Irrigation Shipper
Golden Plank Yoga
H&R Block Packaging
Holland America Line collateral
Adventure Land Website
Golden Plank Yoga
Amazon Fresh Advertising
Kookaburra Packaging
Copyright © 2020 Bruce Advertising & Design LLC

This is the work of Bruce Stigler, Creative Director and owner of Bruce A & D. Some of the work was created during employment with other agencies.

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