BALLOON SHADOW CELLARS

The challenge — help this small wine maker with a logo and new wine labels.

The logo is an abstraction of the letters  "B", "S", and "C"  as well as a ballon and it's shadow. When you tilt the bottle to pour, the ballon becomes a wine drop. Label colors are based on the juice used to make the wine and I created a secondary mark to round out the project. Now the wine bottles look as good as the award-winning wines inside.

ROLES: Creative Director, Designer