PEDIGREE - Adapt the U.S.A. design for Great Britain and Western Europe, including multiple language versions. I worked closely with several brand managers to find the right balance of information and imagery to work for the complex, mix of countries in Western Europe.

Agency: Hornall Anderson
Design Directors: Bruce Stigler / Michael Connors
Design Team: Jon Graeff, Jana Nishi Yuen, Belinda Bowling,
Marcela Vorel
Copywriter: Britt Stromberg

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Pedigree package line
Pedigree Europe large dog