H&R BLOCK PACKAGING AND RETAIL POS - With an updated brand, H&R Block asked us to help bring that look to their packaging and point-of-sale pieces. I encouraged my team to hone in on a more modern aesthetic. At the same time I worked with the client to simplify and create messaging that resonated with their consumer.

Agency: Hornall Anderson
Design Director: Bruce Stigler
Design Team: Tyler Rachal, Rachel Sparrow
Copy Writer: Paul Hughes

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HR Block Display]